Parler is a social media app that attracted conservatives with its minimal content moderation policy.
It was released from major app stores after the Capitol riot of January 6, 2021.
Google said it was restored because the app improved its content moderation.
Parler, a social media app that has been a boon to Republicans, far-right extremists and conspiracy theorists frustrated by the moderation policies of big tech companies, will be available again on Google’s App Store on Friday.
A spokesman for the social media company told the New York Times that Parler agreed to adopt policies that would remove certain content from its app, but said “the conversation isn’t over yet” and users can visit the site , “as we intend”. on their desktops.
Google’s move comes more than a year after Parler was kicked off the search engine giant’s platform following the Jan. 6, 2021 Capitol riot. At the time, Google told Insiders that its policies require the removal of posts that “incite violence” and that Parler had repeatedly violated those rules.
Now the social media company, which bills itself as “the first global platform for free speech,” is set to tighten its rules on content moderation.
A Google spokesman said in a statement to Insider that Parler has agreed to comply with the company’s Play app store rules, including moderation policies and enforcement that removes egregious content, such as posts inciting violence.
“As we have long explained, apps can appear on Google Play as long as they comply with Play’s developer guidelines,” the spokesman said. “All apps on Google Play that contain user-generated content (UGC) must implement robust moderation practices that ban objectionable content, provide an in-app system for reporting objectionable UGC, take action against those UGC where appropriate, and remove or block abusive users, violating the app’s Terms of Service and/or User Policies.”
Christina Cravens, Parler’s chief marketing officer, told The Times that in order to comply with Google’s Play app store rules, the company has hidden unsafe content and removed hate speech based on race, gender and sexuality.
“While Parler believes the best way to address the issues of hate and division in today’s culture is to allow more speech, not less, we’re still happy to do business with those who think differently, on terms.” , to which we agree.” Cravens said in a statement to The Times. “The conversation isn’t over yet, and those who would like to see Parler the way we intend to do so can always do so in their browser at Parler.com.”
Cravens did not immediately respond to a request for comment from Insider.
The social media app was also removed from Apple’s App Store and Amazon’s web hosting services after the Capitol riot, taking it offline for virtually a month before finding a new web host.
Apple reintroduced Parler in April 2021.
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