According to Amazon, the premiere of Rings of Power attracts 25 million viewers worldwide on day one

Amazon on Saturday broke a long-held precedent by revealing viewership data for a Prime Video series for the first time ever, making the exception by opening up about its internal TV ratings for its large-scale TV series The Lord of Rings” covered .

According to the e-commerce giant, The Lord of the Rings: The Rings of Power grew from 25 million views in the first 24 hours that the first two episodes of the TV series were available to stream on Prime Video in 240 countries Viewers worldwide and territories.

More of diversity

Amazon’s “The Rings of Power” debuted globally on September 1 and 2, depending on the area and time zone Prime customers from around the world were streaming from. The first two episodes aired Thursday at 6 p.m. PT / 9 p.m. ET.

In its release announcing viewership figures for the “Rings of Power” premiere, Amazon did not specify how a view is measured, nor how much of an episode a user must watch to count as an viewer.

Since Amazon has never published numbers for a Prime Video series before, and only Nielsen’s top 10 streaming data for popular series like “Reacher” and “The Boys” serves as a benchmark for the streamer’s success, it’s hard to say , like A big hit is “The Rings of Power” for Prime Video. However, Amazon said on Saturday that the performance of “Rings of Power” “broke all previous records and marked the biggest premiere in Prime Video history.”

While it’s almost impossible to make a fair comparison here, based on Amazon’s self-reported metrics and a combination of Nielsen and proprietary streaming data from HBO and HBO Max, the TV industry as a whole will compare the “rings of power.” Premiered with the US launch of HBO’s “House of the Dragon,” which premiered on August 21 to a record-breaking nearly 10 million viewers and grew its viewership by 2% with its second episode on August 28 (global figures not disclosed ). The Game of Thrones prequel was pitted against each other well before the Lord of the Rings series, before both debuted within the space of two weeks.

“It’s kind of fitting that Tolkien’s stories — among the most popular of all time and considered by many to be the true origins of the fantasy genre — have led us to this proud moment,” Jennifer Salke, head of Amazon Studios, said in a statement Amazon along with viewership of Rings of Power. “I am so grateful to Tolkien Estate – and our showrunners JD Payne and Patrick McKay, executive producers Lindsey Weber, cast and crew – for their tireless collaboration and boundless creative energy. And it’s the tens of millions of fans watching – who are just as passionate about Middle-earth as we are – that are our true measure of success.”

The adaptation of JRR Tolkien’s work, reportedly costing $465 million for the first season alone, with a second season in the works, follows 23 regulars of the series throughout the lesser-known story of the second age of Tolkien’s Middle-earth.

While the premiere of The Rings of Power received a lot of attention, it wasn’t all positive. Amazon’s The Lord of the Rings series appears to have been bombed on sites like Rotten Tomatoes, where it gets an 84% rating from professional critics — a practice where malicious users intentionally flood negative reviews for a show or movie . but 35% from user-submitted reviews. (“The Rings of Power” specifically has faced backlash from some people questioning the decision to cast black actors as elves, dwarves, harfoots, and other people from Tolkien’s fictional Middle-earth.)

As diversity As reported Friday, Amazon will retain Prime Video user reviews of The Rings of Power for the first 72 hours after launch, a delay introduced earlier this summer for all Prime Video series and around the time of launch started “A League of Their Own.” The new technique is a hold that allows reviews to be evaluated to determine if they were created by a bot or troll.

Best Variety

Sign up for the Variety newsletter. Follow us for the latest news on Facebook, Twitter and Instagram.

Click here to read the full article.

Leave a Reply

Your email address will not be published.